An article from The New York Times:
"Naomi Osaka and the Power of ‘Nope’"
Written by Lindsay Crouse.
An excerpt from the article:
Women have long functioned as bit players in sports industries designed by and for men. Now Ms. Osaka, who at 23 is the top-earning female athlete in history, is part of a growing group of female athletes who are betting that they’ll be happier — and maybe perform better, too — by setting their own terms. Increasingly, they have the stature and influence to do so.
In 2019, the runner Mary Cain, now 25, explained how rather than continue to harm her mental health by competing for Nike’s famed track coach Alberto Salazar, she left the sport in 2017 for a few years — and wound up changing it. She is starting a new kind of women’s track team, in which the athletes are employees of a nonprofit instead of working for a corporation.
“It makes sense that younger athletes are beginning to stand up for themselves,” Ms. Cain told me after Ms. Osaka’s withdrawal. “Our expectations have changed.”
Ms. Cain continued, “When athletes are not protected, they should be able to make choices that protect themselves. It’s like saying you don’t want to be with a company that doesn’t treat you well.”
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